For startups and scaling orgs, the traditional BDR model is often a "leaky bucket" of capital. Hiring BDR/SDR as a Service (managed execution) isn't just an outsourcing play—it’s a strategic shift from renting effort to buying outcomes.

The Profitability Gap: Service vs. In-House

When you hire a traditional BDR, you pay for their potential. When you use Rollo’s service model, you pay for a system.

• Zero Ramp-Up Tax: A new hire takes 3–6 months to become profitable. With a service model, you bypass the "Ramp Gap" because the infrastructure (data, messaging, tech stack) is already live. You save ~$40k in "dead-weight" salary during that period alone.
• Infrastructure Included: In-house teams require $10k–$15k/year per rep in software (CRM, Intent, Outreach). A service model absorbs these costs, instantly improving your EBITDA.
• Management Alpha: You aren't just hiring a "caller"; you're getting a GTM Architect. Startups often fail because they lack the leadership to coach junior reps. We provide the "Operator-Grade" oversight that Founders usually don't have time for.

The Hybrid Model: The "Best of Both Worlds"

For scaling orgs, a Hybrid Model is the ultimate de-risking strategy.

1. Specialized Pods: Use the service model for Top-of-Funnel (ToF) volume and intent-driven prospecting to keep the calendar full.
2. Internal Elite: Keep a lean team of internal "Senior BDRs" focused on high-touch, long-tail accounts and deep relationship building.
3. Continuous Benchmarking: Use the service model as a performance baseline. If the outsourced pod is outperforming the internal team, you have the data needed to fix your internal systems or messaging.

The Bottom Line

Traditional BDR teams are a variable cost with high volatility. Rollo’s service model turns your GTM into a fixed-cost asset. You stop paying for "activity" and start paying for a scalable, documented engine that builds pipeline from day one.

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